Top 5 Most Popular Casual Shoes Brands in 2025: Perfect Combination of Fashion and Comfort

In 2025, the casual shoes market is still very prosperous, and major casual shoes brands are competing with each other to bring consumers many fashionable and comfortable shoes. Today, I will take stock of the top five most popular casual shoes brands in 2025. Now, let’s see what brands stand out from many competitors and become a must-have for fashionistas.

Content

1.Allbirds

2.Cole Haan

3.On Cloud

4.Thursday Boot Company

5.Neeman's

1.Allbirds

Allbirds is a well-known footwear and apparel brand known for its use of natural materials and innovative designs. Allbirds' product designs focus on timeless and versatile styles, and Allbirds has used innovative natural materials. With unique fusion of design and material, Allbirds has created highly differentiated products that are loved by consumers. Allbirds' target consumer group, known as "changers", is about 20 million in the United States, increasing to about 68 million if closely related demographic segments are included. Only about 5% of this 68 million target population has purchased Allbirds products since the company was founded.

Given that the average American buys 8 pairs of shoes per year, Allbirds has huge untapped potential in the US market. Challenges faced by the company include increasing brand awareness and attracting target groups to purchase. Therefore, Allbirds has made a strategic transformation in 2023, which includes recruiting an excellent management team to lead its next revitalization and growth. The company is focusing on increasing its brand awareness and launching its newer product lines, while providing breakthrough marketing support. Although Allbirds' revenue reached $57.2 million in the third quarter of 2023, its net loss widened compared with the previous year. In summary, Allbirds is committed to maintaining its unique brand position in the highly competitive market through its strategic transformation and innovative product lines in 2023.

2.Cole Haan

Cole Haan is an American fashion brand with a history of nearly 100 years, focusing on designing and selling high-quality footwear, accessories and clothing. Founded in 1928 and headquartered in the United States, Cole Haan was originally known for designing comfortable and durable footwear products. And it covers formal shoes, casual shoes, sports shoes and women's shoes, focusing on shoes’ design and comfort.

Cole Haan often applies technological innovations in its products, such as Grand.OS technology. Its products usually combine fashion elements and advanced shoemaking technology. The products of Cole Haan are sold through its own retail stores, department stores and online channels, providing the shopping convenience for consumers around the world. Cole Haan launched a number of new products in the fall of 2024, including Oxford shoes using 3D printing technology. In addition, Cole Haan has also launched other series, such as the OriginalGrand 2.0 series, which uses Skyweave™ cushioning technology to provide yourself with a light, flexible and comfortable footwear experience.

3.On Cloud

On Cloud, also known as On Running or On-Running, is a high-end sports brand originating from Switzerland, mainly focusing on the design and production of running shoes, casual shoes and sportswear. The brand was founded in 2010 by three Swiss people who love running, David Allemann, Olivier Bernhard and Caspar Coppetti. And it is headquartered in Zurich, Switzerland. On Cloud is famous for its unique CloudTec cushioning technology and fashionable design. With CloudTec technology, the sole adopts a unique cloud-shaped unit design with excellent cushioning effect and energy feedback.

On Cloud has a rich product line, including Cloud X, Cloudflow, Cloudace, etc. Each product is designed for different running needs and for your casual time, from light training to long-distance running, to meet the diverse needs of different runners. The brand's products not only focus on sports performance, but also take into account fashion elements. In addition, On Cloud has collaborated with many well-known athletes, including tennis legend Roger Federer, and has won many international design awards, such as the Red Dot Design Award. In 2015, On Cloud won the Gold Award for Best Sports Performance in the 2015/16 ISPO Global Design Competition. The brand has won the trust and love of more than 7 million consumers in more than 55 countries around the world, and has branches in the United States, Japan, Australia, China and Brazil.

4.Thursday Boot Company

Thursday Boot Company is an American brand focused on making comfortable, versatile, and durable boots. The brand offers both comfortable and durable boots while keeping prices honest and reasonable. Thursday Boot Company focuses on quality, honest pricing, and a commitment to creating the most comfortable, versatile, and durable boots. Originally, the brand was found on the time when the founders were looking for boots that would fit their busy lives in New York City. Dissatisfied with the existing boots on the market that were either too heavy for city living or too flimsy and not durable, they decided to create their own brand. Now, Thursday Boot Company has gradually expanded from work boots to dress shoes, sneakers, jackets, and more, but it still is committed to its true principle of providing high-quality products and honest pricing with its consumers all over the world.

5.Neeman's

Neeman's is an Indian footwear manufacturer known for its eco-friendly footwear brand. Founded in 2017, Neeman's is an internet-first brand that provides environmentally friendly footwear products. The company has raised $18.9 million in funding from 41 investors, with a valuation of $32.2 million. Neeman's includes a variety of styles such as sneakers, casual shoes, formal shoes, sandals, slippers, etc., covering the different needs of both men and women. Neeman's not only focuses on the casual shoes of fashion and comfort, but also emphasizes environmental protection and sustainability.

As the first brand in India to use natural, renewable and sustainable fibers to manufacture shoes, Neeman's vision is to make its shoes that are both fashionable and comfortable as well as environmentally friendly. These sustainable fibers include merino wool, etc. Neeman's is famous for its natural, high-quality and environmentally friendly shoes. And its shoes are natural, lightweight, flexible, breathable, moisture-wicking, odor-resistant, cool in summer, warm in winter, and extremely comfortable and durable.